Custom boards are the heart of what we do.
The process is personal—one-on-one, from idea to execution
Surfboards
2-Track
Power & Hold
Au Go Go
Step Up Twin
Calypte
Responsive Performance
Dylan
Endless Glide
Fiji
Heavy Water Control
Keel
Cruise Flow Projection
LBOH
Small Wave Speed
Little-Wing
Tight Pocket Play
Massive
Drawn Out Lines
Remote Location
Serious Wave Equipment
Tracks Twinny
Balanced Twin Fun
Twin Pin
Everyday Twin Utility
The story behind the brand
I first saw surfing when I was 10 years old, gazing out of my bedroom window overlooking Dobroyd Head on Sydney's North Shore.
It was May 24, 1974, and a cyclone was battering the coast of Australia, creating some of the wildest conditions the east coast had witnessed in living memory. Little black dots made big, arcing tracks down the faces of waves and back up into the foam. I was hooked.
Stories Shaped by the Sea
These films offer a closer look at the people, places, and processes behind the boards. Shot along the Australian coastline and beyond, they explore craftsmanship, connection to environment, and the quiet moments that shape how and why we ride.
Less about hype, more about intention — each film reflects the values that guide our work, from hand-shaping to time in the water.
Many of the films featured here are produced by needessentials.
If you’d like to see more projects like these continue, take a look at their work.
Go Cusom
A board shaped for your lines, your waves, your journey. The process is personal—one-on-one, from idea to execution. A surfboard shaped not just for how you move through the water, but how you move through the world. If one of our stock boards doesn’t quite match your dimensions, the waves you’re chasing, or the way you like to surf, a custom build gives you the chance to get it just right
SIMON JONES
I first saw surfing when I was 10 years old, gazing out of my bedroom window overlooking Dobroyd Head on Sydney's North Shore. It was May 24, 1974, and a cyclone was battering the coast of Australia, creating some of the wildest conditions the east coast had witnessed in living memory. Little black dots made big, arcing tracks down the faces of waves and back up into the foam.
I was hooked.
Handcrafted since 1983
Over 40 years of shaping experience, built by surfers for surfers
Proven in the water
Ridden by world-class surfers in all conditions around the globe
Small Team, Personal Service
Talk directly with board builders, no middlemen. Family owned and operated
Global Shipping
Get a Simon Jones board delivered anywhere, no matter where you surf